摘要
随着互联网技术的广泛应用,"试客"成为许多企业的目标消费者群体之一,是企业试用营销模式的主要作用对象,分析"试客"的消费行为,对企业成功实施营销策略有十分重要的意义。
With the extensive application of Internet technology,＂test consumer＂ has become one of the target consumer groups to many exterprises,who is the main object of test marketing model. Analysis of their behavior will have important significance for thses exterprises.
出处
《科技信息》
2010年第07X期115-115,123,共2页
Science & Technology Information
关键词
试客
消费者行为
发展对策
Test consumer
Consumer behavior
Developing countermeasure
