德国功能主义翻译观在汉英广告翻译中的运用

C-E Advertisement Translation Directed by the Functionalist Theory

本文从功能主义翻译观出发,与奈达的对等理论进行比较,发现"目的论"对广告翻译的指导优势,并列举了功能主义翻译观在广告翻译中的具体指导和作用。

Based on the functionalism theory and compared with Nida＇s Functional Equivalence Theory, this thesis analyzes skopos theory＇s advantage on C-E advertisement translation. And it gives some examples to explain how the skopos theory directs the C-E advertisement translation.