电子商务模式的分类、应用及其创新

Classification,Application and Innovation on E-commerce Model

电子商务模式的创新是电子商务企业竞争优势的主要来源之一。本文在大量文献调研的基础上,首先概述了电子商务及电子商务模式的概念、电子商务模式的分类,然后论述了其在行业中的应用,最后归纳总结出电子商务模式创新的关键成功因素。本研究认为,电子商务模式创新的关键在于价值创造,即在创造用户价值的同时实现自身价值。

The innovation of E-commerce model is one of competitive advantage source for E-commerce business.Based on extensive literature survey,this paper introduces an overview of the concept of E-commerce and its business model,and the classification of E-commerce model, and its application in some industries.Then it summarizes some critical success factors relating to E-commerce model innovation.It points out that the key issue of innovation of E-commerce model lies in value creation,namely realizing self-value when creating value for customers.