摘要
用SPSS117.0软件对女性旅游动机的调查数据进行分析发现,不同女性特征的旅游动机有明显差异并有其存在原因。欣赏风景、缓解压力、购物等是现代女性的主要旅游动机,因此旅游业应有针对性地开发女性旅游产品。
The analysis of survey data of women＇ s tourist motivation with SPSS 117.0 shows that women＇ motivation is of great differences and existing reasons. Appreciation of sceneries, release of pressure, and are main motives of women＇ s tourism, so tourism should explore tourist production pointing at women.
关键词
旅游动机
女性旅游者
个人特征
tourist motivation
women tourist
individual features s tourist shopping
