“后危机时代”中国外向型企业发展战略的调整

Strategical Adjustments in China's Export-oriented Enterprises in Post-crisis Pieriod

由美国次贷危机引发的金融风暴蔓延全球,中国外型企业深受冲击:利润缩减、出口负增长、资金链紧张、交易风险增加、出口产品遭遇阻击。"后危机时代"企业需要理性地评估企业内外部环境,通过市场结构、主体结构、营销手段和发展模式等发展战略的调整,实现快速增长,引领中国经济进入新时代。

The financial storm due to the American subprime mortgage crisis spread quickly to every corner of the world,giving Chinese exported-oriented enterprises a heavy strike： causing them such adversities as profit shrinkage,exportation negative growth,capital chain tightness,trade risk increase and exported products suffering blocked.During the post-crisis period,it is badly necessary that the said enterprises reasonably evaluate their own inner and outer environment,and adjust their developing strategies in respects of market structure,backbone product structure,marketing approaches and developing pattern,all these are expected to bring about a fast increase to Chinese economy,leading it to a new era.