数字出版企业版权管理策略研究——基于盛大文学的实证考察

On Copyright Administration Strategy of Digital Publishers——Empirical Investigation Based on Shanda Literature Corporation

我国很多数字出版企业由于缺乏以版权为核心的商业发展战略,因而在运营中常常受困于频发的版权危机。而盛大文学把版权事务提升到公司发展的战略高度,尤其在版权资源获取、版权业务管理、版权运营和版权保护等方面有着鲜明的特色,值得数字出版同行借鉴。

Many digital publishers in China are often bothered by copyright crises in their business operation.Shanda Literature Corporation,characterized by its easy access to the copyright resources,copyright business management,copyright operation and protected copyrights,elevates copyright to its development strategy,which is worth learning for other digital publishers.