摘要
我国很多数字出版企业由于缺乏以版权为核心的商业发展战略,因而在运营中常常受困于频发的版权危机。而盛大文学把版权事务提升到公司发展的战略高度,尤其在版权资源获取、版权业务管理、版权运营和版权保护等方面有着鲜明的特色,值得数字出版同行借鉴。
Many digital publishers in China are often bothered by copyright crises in their business operation.Shanda Literature Corporation,characterized by its easy access to the copyright resources,copyright business management,copyright operation and protected copyrights,elevates copyright to its development strategy,which is worth learning for other digital publishers.
出处
《中州大学学报》
2010年第5期65-67,共3页
Journal of Zhongzhou University
基金
河南省教育厅人文社会科学研究项目"版权战略经验的国际参照"(2009-ZX-020)
关键词
数字出版
版权战略
盛大文学
digital publishing
copyright strategy
Shanda Literature Corporation