开明书店的市场开拓策略述论(1926—1937)

The Ways of Enlarging Market of Kaiming Bookstore During 1926—1937

民国时期民营出版业异常繁荣。出版机构林立,彼此之间竞争异常激烈。开明书店创办于1926年,是民国出版市场的"后起之秀",创设伊始即注重编辑高质量的图书,团结作者和读者,通过大量广告、廉价促销、读书营销等方式,并坚持文化出版的理念,最终在出版市场站稳脚跟,跻身于民国时期大出版机构的行列。

Private publishing prospered during the Republic of China. Numerous preses competed with each other. Kaiming Bookstore launched in 1926, which appeared later than other press, published high quality books, had a close relationship with authors and readers, by advertising, low books and reading marketing, and insisted on the idea of culture publishing, finally became one of the biggest presses at that time.