定位创造差异

Positioning Creates Difference

在产品、信息均质化、类像化的今天，要塑造产品（品牌）的差异已相当困难。定位理论在研究消费者心理的基础上，揭示了存在于消费者心智中的位序差异，位序的差异具体体现在势差和类差上。定位通过位序的建构，爬上消费者心智的小阶梯。

Nowadays production and information are graded according to qualityclassified and it's difficult to create the difference of production (brands).The theory of positioning studies the consumer psychology and reveals their order difference with enbodies position difference and classification difference.Positioning can gain insight into the consumer psychology because of it's construction.