数码时代广告设计的新发展

New Developments of Advertising Design at the Digital Age

通过对广告视觉设计的构成要素和表现形式的分析研究,探讨数码技术对现代广告设计带来的新的影响和契机。数码技术运用使广告设计具有了新颖的表现形式,并引起和推动了新的传播方式,而其传播方式的改变必将成为广告设计的发展新方向。

This paper attempts to analyze advertising through the elements of visual design and the forms of expression and discuss the new influence and opportunity digital technology has brought to modern advertising design. The use of digital technology makes advertising design have a novel form of expression, cause and promote a new means of communication, and its mode of transmission change in the development of advertising will become the new direction.