精准营销与图书馆品牌创建

Precision marketing and brand building library

实施品牌战略是现代图书馆发展的一个趋势。由于资金的劣势和技术的优势,图书馆更易形成服务品牌优势。而在服务品牌的创建过程中,"精准营销"的理念具有重要的指导意义。

In the library building,brand strategy theory increasingly valued by the people.How to create a library brand thus the current library workers who will become an important issue.Because of funding and technology advantages and disadvantages,the library easier to form a service brand.While in the service brand creation process,＂precision marketing＂ concept has an important significance.