体育明星对新农村农民参与体育活动的影响

The Impact of Sports Stars for the Sports Participation of Peasants in New Countryside

"体育明星"就应是当代重要社会现象,不仅推动体育事业的发展,而且促进体育文化传播和交流,同时也是影响农民参与体育活动的重要因素之一。从"体育明星"的竞技水平提高了农民参与健身热情,"体育明星"的新闻报道活跃了农民参加体育运动的氛围,"体育明星"的形象激发了农民追求体育健身,"体育明星"改善了村风,和"体育明星"增强了农民爱国主义的精神等方面来研究体育明星对新农村农民参与体育活动的影响。

The sports stars is the important contemporary social phenomenon,they not only promote the development of sports,but also promote the dissemination and exchange of sports and culture,but also affect the farmers participate in sports activities.In this paper,we find ＂sports star＂ in raising the competitive level of enthusiasm of the farmers involved in fitness,＂sports stars＂ in the news of the peasants to participate in active sports atmosphere,＂sports star＂ image inspired farmers to pursue physical fitness,＂sports stars ＂to improve the village atmosphere,and＂ sports stars ＂enhance the spirit of patriotism and the,etc.