CBA职业篮球联赛观众市场调研分析

Marketing Investigation and Analysis of CBA Audience

通过对华东和华北等地区CBA职业篮球联赛篮球观众消费特点、观众观看比赛的动机、观众观看比赛的行为进行调查分析,得出我国城镇具有较好的篮球观众基础,这是进一步开发我国职业篮球市场的有利条件。

To reach conclusion of that the good basketball audience base in Chinese towns is a favorable precondition for further development of China Professional Basketball market,by surveying and analyzing the consumer features,action and motivation of watching games,of CBA audience in East and North China.