舆论形成和演进模型的研究综述

A Survey of Models of Consensus Formation and Evolution

用建模的方法研究舆论的形成和演进过程,是认识和解释舆论传播规律的主要手段之一.本文在分析舆论建模的基本思想和方法的基础上,对舆论建模研究中的经典模型及扩展模型的主要内容、特点和成果进行了综述,并探讨了互联网舆论的研究现状.最后,分析了舆论研究中存在的主要问题和面临的挑战,提出了未来工作的重点与研究方向.

Opinion dynamics modeling is important in understanding consensus formation and evolution in the society. In this paper, we introduce basic concepts and methods in the modeling of consensus formation, survey important results of some typical opinion models and their extensions, and discuss the research status of consensus formation on the Internet. Moreover, we provide discussions about major challenges in the research of opinion dynamics, and propose some future developments.