基于PEST方法对发展重庆市农村逆向物流的问题与对策研究

PEST Analysis on developing the Reverse Logistics in Rural Areas of Chongqing City Problems and Countermeasures

重庆作为城乡统筹的试点城市之一,农村逆向物流的发展则是其重要的组成部分。文中运用PEST分析方法对当前重庆市农村逆向物流发展现状在政治、经济、社会和技术上做了较为详尽的分析,针对其存在的问题提出了一些解决对策。

Chongqing as one of the pilots balancing urban and rural areas,the rural development of reverse logistics is an important component.The essay adopts PEST Analysis to offer the problems and the countermeasures,for the current situation of the rural development of reverse logistics,which contains Politics innovation、Economy innovation、Society innovation and Technology innovation.