现代企业实施绿色营销的机会与战略

Opportunities and Strategies of Modern Enterprises Adopting Green Marketing

现代社会,企业盲目追求经济利益的行为以及世界人口的膨胀,导致了自然资源的日益紧缺与严重的环境污染,同时也刺激出新的需求———绿色需求。论文从分析经营环境的变化入手,对环保时代企业经营中的新领域与新机会进行了分析,并进一步论述了在全球越来越庞大的绿色市场面前,企业必须树立绿色营销观念,实施绿色营销战略,为企业带来更大的经济效益,同时也为实现企业、社会。

Today,the world population explosion and the enterprises'behaviour to seek economic benefit blindly lead to natural resources shortage and serious environmental pollution,and stimulate new demands (“green demands') simultaneously.This paper try to discuss the new fields and chances in enterprises management in environmental protection era,and go a step further to put forward that facing the huge green market in the whole world enterprises must adopt sense of green marketing to obtain large economic benefit and should make contributions to the continued development of enterprises,society and economy.