摘要
在宣传、传播企业和商业信息,吸引观众注意力方面,卡通形象、吉祥物和企业象征物作为一种有特殊意义的角色形象,正在成为全球的浪漫景观,应用越来越广泛。在创作中它们有共同点,又有其特有的设计准则。企业造型设计主要体现企业的品质及其在服务方面亲和、温馨、优良的理念,而吉祥物设计则主要表达友好、欢迎、向上的内涵。
In the publicity and information dissemination of enterprises and businesses, as well as in the aspect of attracting the audience, cartoon image, mascot and company symbols as character images with special significance are becoming global romantic views and used more and more widely. In the process of creation, they have something in common, and also have its unique design criteria. Enterprise modeling design mainly embodies enterprise quality, affinity, sweet and good service concept, while mascot design mainly demonstrates friendly, welcome, and positive connotation.
出处
《青岛职业技术学院学报》
2010年第5期58-62,共5页
Journal of Qingdao Technical College
关键词
卡通形象
吉祥物
企业造型
cartoon image
mascot
enterprise modeling
