面向工作岗位需要的课程体系构建——以高职汽车技术服务与营销专业为例

Study on Curriculum System Construction Facing to the Actual Needs of Workplace——A Case Study on Automotive Technology Service and Marketing Specialty of Higher Vocational Education

根据汽车技术服务与营销专业的市场定位及就业工作岗位的实际需要,通过对汽车营销人员应具备的职业知识、职业素质和职业能力进行分析,参照职业标准及企业任职要求,结合典型工作任务,构建以汽车营销能力培养为主线、技术服务能力为支撑的"模块化、进阶式、创新型"专业课程体系。

According to the automotive technology service and marketing specialty market orientation and the actual needs of employment job,through the analysis of the automotive marketers Professional knowledge,professional quality,and professional capacity,with reference to professional standards and corporate office requirements,with typical work task,to build the＂modular,advanced style,innovative＂curriculum which car marketing capabilities as the main line and technical service capabilities as the support.