“认知差距”、“情感”与旅游者“场所依恋”的关系研究——以都江堰为例

STUDY ON THE RELATIONSHIP AMONG "COGNITIVE GAP", "EMOTION" AND TOURIST' S "PLACE ATTACHMENT" ——A Case Study Of Dujiangyan

根据"场所依恋"的概念,对"认知差距"、"情感"与旅游者"场所依恋"的关系作定量分析可知,游客对都江堰的"场所依恋"水平还处于较低层次,需进一步提升且空间较大,"认知差距"对"场所依恋"有反向影响,"情感"对"场所依恋"有正向影响,且正向影响要大于反向影响,都江堰应加强管理、注重景区文化展示,重视游客在都江堰旅游时的"愉快"体验,促使旅游者正面情绪的产生,才能更有利于旅游者对该地产生"场所依恋"。

This paper aims to examine the relationship among ＂cognitive gap＂, ＂emotion＂ and tourist＇s ＂place attachment＂. The authors adopt the quantitative approach in this research and a case study of Dujiangyan is provided. People, after visiting, will have a place reflection named model place. If the model place surpasses their desire, and also conforms to individual values system and no conflict to one＇s belief, the tourists will experience the process of ＂the introspection＂. Therefore, ＂the place dependence＂ will possibly occur. Place attachment is affected by many factors including emotion, which has positive effect, and cognitive gap, which has negative effect. Meanwhile, the positive effects are much greater than the negative effects. According to the study, Dujiangyan＇s insufficient place attachment mostly results from the less distinct place identity which would help the tourists understand the culture, history, landscape and other backgrounds of the destinations. The place identity is significant for attracting more tourists and making the foundation of tourist industry. Place rootedness is the one of the aspects of place identity. Different people have different feelings about place rootedness. In general, there is big difference between genders. Men are more excited about it compared with women. Apart from gender, the effect of age, education background and income have great influence on it as well. The survey shows that tourists with older ages and more education have stronger feeling about the place identity compared with the younger and the less educated tourists. The survey also shows that emotion will become stronger when income rises. But there is flexibility in place familiarity and place rootedness. Furthermore, the authors point out that place attachment is determined by place belongingness, place identity and place dependence. The tourists with older age, more education or higher income have stronger feelings about the place attachment.