摘要
产品同质化现象严重,企业并购重组浪潮不断,这些企业行为无不体现品牌对企业的重要性,品牌价值的研究也一直是品牌领域的研究热点。简述了品牌价值的内涵,并指出品牌价值对于企业的现实意义,并就如何提升品牌价值提出了一些对策。
The phenomena of product homogeneity is becoming worse and worse,the wave of enterprise recombining is more and more.These actions reflect the importance of the brand to the enterprise,the research on brand value is still the hot spot in the brand field.The paper briefly states the meaning of brand value at the beginning,meanwhile,it also indicates the actual meaning to the enterprise about brand value,and put forward some proposals on how to advance brand value.
出处
《河北理工大学学报（社会科学版）》
2010年第4期40-42,共3页
Journal of Hebei Polytechnic University:Social Science Edition
关键词
品牌价值
顾客体验
brand value
customer experience
