公共关系学实施双语教学的必要性

On The Necessity of Bilingual Teaching of Public Relations Course Offered at Chinese Universities

改革开放以来,全球化对公关的迫切需求与国民公关认知误区的强势延续之间的矛盾,高校普遍开设公共关系课程与公共关系学教学边缘化之间的矛盾,是影响公共关系学科建设与实践的主要矛盾。中国加入WTO、2008年北京奥运会、2010年的世博会为公关在中国再次崛起带来了新的契机。本文结合公共关系在中国发展的现状对公共关系学实施双语教学的必要性提出自己的思考,指出只有公共关系学实施双语教学才能以正视听,更新观念,继而才可能培养专业的复合型国际公关人才。

In the past 30 years of reform and opening,public relations in China was through ups and downs.The most active two basic inconsistencies are the inconsistency between the growing need for PR in globalization and the existence of people＇s prejudice against PR in china and inconsistency between the widespread providing of PR courses and the laggard level of PR course theory development and practice.The interaction and development of these two inconsistencies are affecting PR development in China.Today,with the entry into WTO and successful Beijing Olympic games,Public relations has grown popular again in China.Priority should be given to bilingual teaching to solve these inconsistencies.Combined with the situation of our country,PR course characteristics and the education situation of PR,the paper brings forward some subjective thoughts on PR bilingual teaching.