唐山市饮品市场渠道问题及对策

Discussion about Marketing Channel Management of Major Beverage in Tangshan

随着竞争的加剧和消费者需求的个性化发展,唐山市场的主要饮品销售越来越倾向于多元化的渠道策略。各品牌在不断拓展新渠道的同时,也逐步意识到提高渠道管理水平的重要性。但就目前情况来看,这些品牌在渠道管理方面还存在着一些问题。通过对唐山市场主要饮品品牌的调查研究,分析其渠道管理方面存在的突出问题,并提出解决的建议,以期为这些品牌的渠道管理决策提供可参考的依据。

As competition intensifying and development of consumer＇s individual requirements,the distribution of major beverage in Tangshan is more and more inclined towards a diversified channel strategy.Various brands not only continually develop new marketing channel,but also wake up to the significance of improving marketing channel management level gradually.But in the current,these brands still have problems on channel management.On the basis of survey about major beverage brand in Tangshan,this paper analyzes the prominent difficulties that exist in marketing channel management,and puts forward viable solutions.