从模因看广告语的形成与传播

The Formation and Spread of Advertising Slogans from the Perspective of Memes

模因论是解释语言形成和发展的新理论,其对广告语的形成与传播有着重要作用。它们的复制传播方式为丰富广告语言提供了一条快捷、有效的途径。从模因论的角度来说明广告语的形成途径以及如何创造成功的广告语模因。通过对广告语言中的模因现象的探析,为广告开发商提供一些有益的启示和借鉴。

The meme theory is a new theory to explain the formation and development of language.It is of great importance in the development of advertising slogans.Its replication and transmission provide a quick and an effective way to enrich advertising slogans.The paper tries to explain the formation way of advertising slogans and how to produce successful advertising slogans from the perspective meme.Based on an analysis of the memetic phenomena in advertising slogans,the author tries to provide some useful hints and references for creating powerful memes.