企业战略风险识别模型构建

Strategic Risk Identification Model Construction

随着企业外部环境的不确定程度加剧,企业战略风险加大,战略风险管理成为企业新的核心能力。战略风险识别是战略风险管理的前提和基础,目前国内外对战略风险识别研究未得到统一,要么依照战略匹配的思想和竞争优势理论进行风险识别,要么从战略管理过程进行风险识别,要么重点从外部环境进行风险识别,要么从内部价值创造过程进行风险识别等,本文认为要全面充分识别企业战略风险应综合现有研究内容,本文在对国内外相关战略风险研究评述的基础上,重新界定了战略风险的内涵,提出了由战略管理各要素构成的战略风险识别要素模型,包括战略目标、战略管理过程、战略、战略环境、战略主体,并指出战略风险来源于各要素,并对各要素存在的战略风险进行了分析和阐述,并依据战略管理过程将战略风险分为战略分析风险、战略选择风险、战略自身风险和战略实施风险。

With the degree of uncertainty in the external environment of company increasing, corporate strategic risk improves, and strategic risk management become the new core competencies. Strategic risk identification is the prerequisite and basis of strategic risk management. In present the identification of strategic risk has not been uniform, either identifying risk from a strategic management process, or from the external environment, or from the internal value creation process, etc. This paper argues that fully identifying corporate strategic risk should be full synthesis of existing research. Based on researching and reviewing the domestic and foreign strategic risk theory, this paper redefines the content of strategic risk, and puts forward strategic risk identification model, which is consisted of strategic objectives, strategic management process, strategy, strategic environment, strategic managers, and notes that the strategic risk come from the elements of strategic management, and analyzes and elaborates the possible strategic risk from each element. And based on the strategic management process, strategic risk is divided into the strategic analysis risk, strategic choice risk, strategy＇s own risk, strategic implementation risk.