加强老字号企业档案管理,弘扬地方文化品牌

Strengthening the Archival Management of Time-honored Brand Enterprise and Developing Local Culture Brands

老字号企业的档案管理是其文化传承和发展的有效途径,也是弘扬地方文化品牌的珍贵渠道。本文从分析老字号企业档案管理的现状入手,指出这类企业进行档案管理的必要性,提出了老字号企业档案管理工作的几点建议。

The archival management of time-honored brand enterprise is both an effective way to inherit and develop the enterprise culture and a precious channel to develop local culture brand. The paper points out the necessity of the archival management of such enterprises based on the current situation and puts forword some suggestions.