天价幼儿园存在的合理性及其限度——基于符号消费理论的视角

On the Whopping Price Kindergarten——based on the semiotic consumption theory

教育是一种消费,也是一种投资,所以它不仅具有符号消费的一般功能,即示同和示异,而且还能再生产符号消费。社会分层结构的变迁和"关系"观念的深入人心是推动我国教育符号消费不断发展的本土动力。尽管符号消费的出现具有一定的合理性,但公办幼儿教育作为准公共产品,必须保障起点的公平。这也就是说,在当前物质主义泛滥的背景下,公办幼儿园必须坚持去符号消费的导向,坚持教育以人为本的本真诉求。

The spring up of whopping price kindergarten has proved that semiotic consumption is penetrating into the realm of preschool education. Education is a kind of consumption, but also an investment, so not only it owns the general function of semiotic consumption, namely shows the same and the differences, but also reproduces semiotic consumption. The transformation of social structure and the idea of ＂relationship＂ deep into Chinese people＇s heart are the native motive of educational semiotic consumption which develops quickly in China. Education is different from the common products; it is a kind of quasi-public product. As the basic of elementary education, the education of kindergarten should keep the starting fair. Although the conversion of people＇s idea and the optimization of social structure need a historical and long process, the pursuit of dis-semiotic consumption is the reality of education.