基于CMMB平台的富媒体广播系统简介及应用探讨

Introduction and Application of Rich Media Broadcasting System Based on CMMB Platform

本文简要介绍了CMMB平台的业务特点,提出了基于CMMB平台的富媒体广播的基本概念,描述了富媒体广播平台的技术构架、工作原理、技术指标,并结合湖北省广播电视总台的具体实际情况,阐明了开发富媒体广播的具体思路,指出开展CMMB富媒体广播是落实科学发展观、大力开发新兴文化业态的需要。

According to demand of actual market, a rich media broadcasting system based on CMMB platform can customize and develop many services. Developing CMMB and rich media broadcasting is one of the demonstration applications to apply new technology and new media and to expand new operation thoughts. In this article, business characters of CMMB platform are introduced. Also many aspects of the rich media broadcasting are involved, such as technique structure, operating principle, technique data and developing ideas.