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售后现场服务客户服务代表外驻策略研究

Customer Service Representatives' Resident Decision on After-sales Field Service
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摘要 外驻客户服务代表是改善售后服务质量的有效手段。本文根据售后现场服务的特点,应用聚类分析将所有客户按其距离远近分类,采用最小树法寻找各子类的中心作为客户服务代表的外驻点。结合现场服务排队近似M/G/M模型确定最优的外驻决策。该方法可以有效地为决策者提供外驻决策。 Custom service representatives' resident decision can improve after-sales field service quality dramatically.According to the characteristic of after-sales field service,this paper applies the cluster analysis to divide the customers into different groups based on distance matrix, and finds the sub-cluster's center using minimum tree theory,then uses Field Service Queuing Approximation M/G/m Model to get the best resident decisions. It can provide decision makers with accurate decision alternatives.
作者 曹永荣
出处 《中国医疗设备》 2010年第10期43-45,55,共4页 China Medical Devices
关键词 售后现场服务 客户服务代表(CSR) 外驻决策 排队模型 after-sales field service customer service representative(CSR) resident decision M/G/M model
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参考文献15

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