电子商务实践教学的案例甄选与分析模型

The Case Selection and Model Analysis in E-commerce Practice Teaching

电子商务实践是动态的、不断变化的,电子商务实践教学是密切适应市场需求的、与时俱进的。在电子商务的实践教学中,应该注重电子商务案例的甄选与分析。电子商务案例的甄选应体现代表性、针对性、系统性、启发性等原则。电子商务案例分析模型遵循模式定义、基本情况汇总、案例价值网络定位、模式分析、总结与建议的程序。

E-commerce practice is dynamic and changing.E-commerce practice teaching is adaptive to the market demand and keeps pace with the times.In the practice teaching of E-commerce,we should pay attention to the selection and analysis of E-commerce cases.This article puts forward principles,classification model of E-commerce cases selection,and designs model analysis in E-commerce case.