摘要
本文拟就一种产自澳洲的"Linda"品牌成品鸡尾酒在中国空白市场的品牌推广进行营销策划分析和探讨,本文将使用"SWOT"的方法分析现有和潜在的中国"洋酒"消费群体,并架构4P营销分析策划。
We will make a promotion plan for the Australian finished cocktail brand（Linda）which has a blank market in China.The plan takes the SWOT method to analyze the existing and potential customers in Chinese market about foreign wine and finally devises a marketing plan of 4P for ＂Linda＂.
出处
《河北工业大学学报（社会科学版）》
2010年第2期72-77,共6页
Journal of Hebei University of Technology：Social Sciences Edition
