河北省休闲体育产业发展现状的调查与分析

Leisure Sports Industry in Hebei Province:A Survey

运用文献资料法和调查法,对河北省休闲体育产业的现状进行了深入的调查与分析,指出河北省在体育意识、体育场地设施建设、体育休闲健身市场等方面具有优势因素,为建立休闲体育产业化格局奠定基础,同时针对河北省现状指出存在的问题,在体育休闲消费、场地设施的开发利用和经费投入、体育休闲市场内部要素、体育休闲市场经营者与中介人等方面,提出合理化建议,为河北省休闲体育产业持续快速发展提供理论依据和保障。

Through literature and questionnaire studies,this paper makes an overall analysis of leisure sports industry in Hebei Province.It highlights the advantages in sports awareness,sports facilities and leisure sports service market,lays foundation for the leisure sports industry,raises problems in sports leisure consumption. puts forward suggestions for fund raising,marketing managers and market intermediaries.It also offers a theoretical basis for sustainable and rapid development of leisure sports industry in Hebei.