多品牌集成店铺I.T.的卖场设计策略研究

A Study on the Strategy of Store Design in a Multi-brand Store-I.T.

多品牌集成店铺的兴起是目前国内外服装市场需求的产物,本文在调研多品牌集成店铺I.T.的卖场设计现状的基础上,探索I.T.作为该类型零售店铺在卖场设计中的策略依据,整理其策略中的特点及通用性,探讨I.T.多品牌集成店铺现行卖场设计策略的可推广价值。

The rise of integrated multi-brand store is a product of domestic and international apparel market demand.This paper selected brand I.T. and studied the current status of store design,and based on which explored the strategy in multi-brand store dexign,organized the specialty and generic of the strategy,and discussed the strategy's marketing value.