中国汽车业网络营销的发展现状及对策研究

Development Status and Strategies of China's Auto Industry Internet Marketing

随着数字社会和e化时代的到来,互联网已经扩展到政治、经济和社会文化各个方面,逐渐进入到寻常百姓身边,并给社会经济发展和人们生活方式带来了重大变革。汽车销售业也已经开始进入到网络化时代,越来越多的汽车企业意识到网络对汽车销售带来的重要推动作用,纷纷挤占这一科技制高点,并将之视为未来营销竞争优势的主要途径。通过对我国汽车业网络营销的优势、现状的分析与研究,有针对性地提出了我国汽车业网络营销今后的发展对策。

Along with the digital society and the arrival of the era of e,Internet has been expanded to political,economic and social and cultural aspects,gradually into the side of common people,and social economy development and people life style has had great changes.Selling cars have started to enter the network era,more and more automobile enterprises aware the important role of network marketing in promoting the automobile sales squeezes technology and competitive advantage of future marketing as main ways.Based on the research and analysis of the advantage and status of automobile network marketing,this paper pertinently puts forward the future development strategies.