武汉市节能住宅推广策略分析

Study of Promotion Strategy about Energy-saving House in Wuhan

住宅节能是我国节约能源的重要领域,然而当前市场占有率仅为3%。节能住宅推广与地域特色紧密相关。本文就以武汉市为例,从节能住宅本身特点入手,分析当前市场占有率低下的原因,指出依靠差异性和低成本抢占市场的推广策略,并利用市场机制,形成节能住宅推广的长效动力。

Energy-saving house is an important area of energy conservation,but the current market share is only 3%.Promotion of Energy-saving house and geographical characteristics are closely related.In this paper,setting Wuhan as an example,from the features of the energy-saving house itself,it analyzes the reasons for the low market share and poses that rely on promotional strategies about low-cost and difference to seize the market and use market mechanisms to formulate the long-term power to promote energy saving house.