摘要
电力营销是供电企业核心业务,应适应市场经济的要求,供电企业的生产经营活动应服从和服务于电力营销,电力营销工作的质量关系到公司自身公司的效益。随着电力体制改革的深入,供电企业的市场化步伐将会加快,每个供电企业都面临着如何树立形象、开拓市场、创造效益的心新课题,制定适应市场的营销管理策略也就显得十分重要。
Power Marketing is the core business of power supply enterprise,it should meet the requirements of market economy,electricity production and business activities of enterprises should be subordinated to and serve the power marketing,power marketing quality is related to the company＇s own profits.With the deepening of power system,power companies will accelerate the pace of marketization,every power supply enterprise is faced with new issues such as how to image and develop new markets and create benefit and developing marketing and management strategies to adapt to the market are very important.
出处
《价值工程》
2010年第33期15-15,共1页
Value Engineering
关键词
供电企业
电力营销
管理方法
power supply enterprises
power marketing
management
