从旅游市场现状谈生态旅游及其可持续发展

Discuss Ecotourism and Sustainable Development from the Current Tourism Market Situation

从旅游的本源含义看,旅游是一种异地性休闲体验.从生态旅游的定义看,生态旅游是旅游大市场中的一种新兴旅游产品,也是依托并认知自然生态环境的旅游可持续发展的最佳模式.从旅游需求层次看,生态旅游是比传统大众旅游更高行为层次的旅游.结合生态旅游的理论和国内旅游市场表现,生态旅游的可持续主要取决于三个方面的因素:生态旅游资源的可持续供给能力;生态旅游的市场需求潜量;旅游服务商的生态旅游服务.

From the origin of the meaning of tourism,the tourism and leisure is an experience in different places.From the definition of ecotourism,ecotourism is a kind of newly arisen tourism product in tourism market,and the ecotourism is the best mode that the learning to understand nature ecological environment and depends on the natural ecological environment for tourism sustainable development.From the level of traveling demand,the ecotourism is higher than the traditional mass tourism travel behavior level.According to the theory of ecotourism and domestic tourism market performance,sustainable ecotourism depends largely on three factors： ecotourism resources sustainable supply capacity,ecotourism potential of the market demand quantity and travel service provider of ecotourism services.