基于破坏性创新的自主品牌跨越式发展路径机理分析

Own Brand Based on Disruptive Innovation Mechanism of Leap-forward Development Path

从技术和市场有效结合的破坏性创新视角,探求自主品牌跨越式发展的路径。进一步从技术跨越和市场跨越两个层面对我国自主品牌跨越式发展路径进行了研究。通过对比分析得出,破坏性创新较维持性创新更有利于自主品牌企业实现技术跨越,蓝海战略较红海战略更有利于自主品牌企业实现市场跨越。因此,得出基于破坏性技术和蓝海市场战略有效整合的破坏性创新是自主品牌跨越式发展的路径选择。

The paper seeks leap development of independent brands path from the technology and market perspective of disruptive innovation.Then it studies China’s own brand leap-forward development path from the technology and market levels.By comparing the results,it concludes that the disruptive innovation is more beneficial for realizing independent brands leap forward in technology,and that the blue ocean strategy is more beneficial for the enterprises to realize market leap.Therefore,the disruptive innovation integrated disruptive technologies and blue ocean market strategies is the development path for independent brands.