从三鹿集团致歉信语用失误谈商务英语的语用能力培养

On Cultivation of Pragmatic Ability of Business English Based on the Analysis of Pragmatic Failure of the Sanlu Apology Letter

商务英语在当今国际商务交流中扮演着重要的作用,但是商务英语语用失误十分微妙,一般很难引起注意和重视。本文以三聚氰胺事件中三鹿集团致歉信为范例,分析了商务英语中常见的语用失误形式,并对商务英语语用能力培养提出了几点建议。

Business English plays a very important role in International cooperation. But pragmatic failure is so delicate that is hard to be paid attention to. This text analyzes the common pragmatic failure style based on the analysis of the Sanlu Apology Letter for the infant milk powder scandal. Some suggestions about the cultivation of Business English pragmatic ability are listed at last.