摘要
文章对曹操墓事件的起因和所引起的舆论进行了整理,从旅游目的地事件营销的角度对其进行了解读。通过对其旅游价值的梳理,论证了对其保护和旅游开发的辩证关系,并提出了保护和旅游开发的相关措施与安阳重新包装旅游的思路。
The article has ordered the cause of the tomb of Cao Cao incident and the public opinion caused by it,and comprehended it from the point of view of destination event marketing.It demonstrates the dialectical relationship between the protection and tourism development of it by Combing through its tourism value.At the same time,it proposes the related measures of the protection and tourism developmen,and suggests the ideas of the new packaging for Anyang tourism.
出处
《安阳师范学院学报》
2010年第5期73-76,共4页
Journal of Anyang Normal University
关键词
安阳
曹操墓
文物保护
旅游开发
Anyang
Tomb of Cao Cao
Cultural relic
Protection
Tourism development
