旅游商品教材体系构建的思路分析

The Analysis of the Systematic Construction of the Teaching Materials for Tourist Commodities

旅游购物作为旅游活动的六大要素之一,它的发展直接影响着整个旅游业的发展。作为指导旅游购物活动的旅游商品理论的研究也已迫在眉睫,但是目前对旅游商品教材的概念界定、教材体系和旅游商品理论等方面还存在着很大缺陷,这为旅游学科的建设和完善带来了一定的难度。所以今后要从旅游商品概念的界定、大纲的编制、教材的研究内容等方面构建合理的旅游商品教材体系,以完善旅游学科的整体发展。

As one of the six elements of touring activity,the development of touring shopping directly affects the whole industry of tourism.The research upon the theory of tourist commodities is also urgent to be done,since it functions as the guide of touring shopping.However,there exist deficiencies in the definition of the concept of teaching materials for tourist commodities,its system as well as the theory about it.As a result,the discipline construction of tourism is more difficult to complete.Therefore,it is necessary to construct the reasonable system of teaching materials for tourist commodities from the aspects of the definition of the concept of tourist commodities,the compilation of the syllabus and the research upon teaching materials in order to complete the total development of tourism science.