商业步行街空间界面对行为心理的影响

The influence of the spatial interface of pedestrian street on man's behavior and psychology

从人们对步行街的功能要求和心理需求入手,分析了武汉天地步行街和武汉光谷步行街的概况,对两条风貌各异的步行街的空间布局特色进行了比较研究,指出商业空间界面的连续性及可识别性和空间环境布局对购物人群身心方面的影响。

From the viewpoint of psychological and functional requirements of pedestrian street, the paper analyzed the survey of Optics Valley pedestrian street and Wuhan Tiandi, studied comparatively on different aspect of spatial layout characteristics between the two pedestrian street, it points out the impacts of the continuity and identification of commercial space screen and spacial environment loyout on consumers＇ consumption psychology.