摘要
广告是商品经济发展的必然产物,它的繁盛更是市场运作的必然结果。结构主义符号学介入对广告案例的阐释,必将更好地彰显广告的文化内涵。
Advertisement is the product of economy＇ development.It prosperity is the necessary consequence of market operation.structural semeiology explains material advertisement cases,so as to interpret advertisement＇cultural meaning.
出处
《经济研究导刊》
2010年第30期202-203,共2页
Economic Research Guide
关键词
广告
结构主义符号学
文化内涵
advertisement
structural semeiology
cultural meaning
