基于城市品牌塑造视角下景观体育与上海世博会之互动

Interaction of Landscape Sports and Shanghai Expo from the Perspective of City-brand Shaping

上海世博会将全世界的目光汇聚中国,聚焦上海,如何抓住上海世博会这一契机,将上海城市的文化底蕴、市政建设和居民生活状态等向国际社会展示,以此来提高上海的城市形象,演绎"城市,让生活更美好"的世博会主题成为研究的关键所在。在分析、论证城市景观体育对城市发展推动作用的同时,对如何以世博会为契机,通过时尚、前卫的景观体育赛事与世博会的互动以彰显上海的城市活力与魅力提出方略,实现办世博的同时办上海这座城市,更深刻的诠释"城市,让生活更美好"的世博会主题。

City is the crystallization of human civilization.Human was created the city,while the city giving human beings with rich,refined and beautiful life.Urban Landscape Sports is coincided with the intrinsic motivation to hold Expo takes the initiative to seek the city＇s development as the basis for self-development.The 2010 Shanghai World Expo will make the world＇s attention Shanghai convergence.How to seize the opportunity of the Shanghai World Expo,And Show the city＇s cultural Connotation,Municipal construction,the living state of residents all around the world.To improve the image of Shanghai,Deductive the Theme＂ Better City,Better Life＂ of Shanghai World Expo,Become a key of the research.The Article give the analysis and demonstration of the promotion of urban landscape sports for the development of the city,put forward the Strategies of how to take the Expo as an opportunity to Demonstrate the vitality and charm of Shanghai＇s by Interacting the Fashion,avant-garde landscape sports events and Shanghai expo at the same time.Achieve the Target of holding the expo,and showing the city of Shanghai at the same time.Interpret the theme of Shanghai expo-＂ Better City,Better Life＂ better.