阿迪达斯广告语中“Impossible is nothing”之功能文体分析

Analysis of "Impossible is nothing" in Adidas' Advertisement Slogan from Functional Stylistics

从系统功能语言学来看,阿迪达斯广告语中的Impossib le is noth ing具有经验功能、人际功能、语篇功能以及情景语境,因而具有鲜明的特点和显著的广告效应。

From the perspective of systemic-functional linguistics,the advertisement slogan ＂Impossible is nothing＂ is of experiential function,interpersonal function and textual function,and context of situation.Therefore,the slogan has typical and remarkable characteristics of advertisement effect.