摘要
文章基于市场营销五种主流核心期刊,对我国30年来(1979-2008)营销学术论文进行了统计分析,从论文的数量、研究主题和研究方法三个方面展开研究。研究结果表明30年刊登的市场营销的1984篇论文表现出三大特征。
The thesis is based on five main periodicals in Marketing. It makes a statistical analysis to the past thirty years＇ （from 1970 to 2008 ） thesis in Marketing which were written by Chinese scholar. The article is written from three aspects： the amount of Marketing thesis, the subject and the method. The result shows that there＇ re three main characters in the 1984 Marketing thesis which were published in the past thirty years.
出处
《华东经济管理》
CSSCI
2010年第12期151-153,共3页
East China Economic Management
基金
上海财经大学211工程3期"后工业化时代中国服务营销的创新研究"
关键词
市场营销
研究热点
统计分析
marketing
hot researches
statistical analysis
