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论奥运会开幕式中国元素传播的创意之美

The Summary of View to the Chinese Elements of Olympic Games Opening Ceremony 'Creative Beauty
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摘要 奥运会开幕式对中国文化艺术的呈现是一次极其成功的民族形象国际传播,体现了设计者独具匠心的创意,也完美地传达了中国民族艺术的精髓。中国元素隐喻着大国崛起的自信与自豪,古老神话诠释美好祝愿的祈福,四大发明彰显民族贡献的卓越与不朽,艺术瑰宝呈现民族艺术的传统与浪漫,求同存异弘扬民族气魄的开放与大度,高低互助承载民族精神的团结与向心。 The opening ceremony of the Olympic Games which picks Chinese culture art is a very successful nationnal image in international communication,which reflects the designers of originality and creativity of the Chinese nation and transmmited the essence of the art perfectly。 The Chinese elements symboilzed the confidence and proud,the ancient myths explained good wishes of pray,the four great inventions show the excellence and immortality of the national contributions,the art treasures present the traditional art with romance,and seeking common ground while reserving differences promote national verve with the spirit of the open and generosity,the help of despite the heigh and low beared the weight of national unity and bearing to the heart.
作者 庞燕
机构地区 浙江万里学院
出处 《浙江万里学院学报》 2010年第5期63-66,112,共5页 Journal of Zhejiang Wanli University
关键词 中国元素 传播 奥运会 创意 Chinese culture art communication Olympic Games creative
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