沈阳饭店业实施绿色营销的困境与对策分析

Analysis of the Difficulties and Countermeasures of Green Marketing of Hotel Industry in Shenyang

沈阳市饭店业绿色营销起步较晚,对绿色营销的实施还存在很多不足。政府应培育绿色市场环境,适度政策倾斜,加快饭店业的立法,充分发挥饭店协会的作用,促进沈阳市饭店业有效地实施绿色营销。沈阳市饭店业应提高饭店的绿色营销意识,开展绿色促销活动,推出绿色食品,提供绿色服务。

Green Marketing of hotel industry in Shenyang started late.There are still many deficiencies in the implementation of green marketing.The government should nurture the green market,moderate policy preferences,speed up the legislation in the hotel industry,give full play to the role of the hotel association,and promote the effective implementation green marketing of hotel industry in Shenyang.The hotel industry in Shenyang should raise the awareness of the hotel＇s green marketing,carry out green promotional activities,introduction of green food,and provide green services.