中国老年旅游市场特征及发展路径

The Characteristics and Development Path of the Elderly Tourists' Market in China

以重点城市老年旅游市场的调研数据为依据,对我国老年旅游市场进行实证研究,结果表明,我国老年旅游市场开发程度还不高,现有的旅游产品远远不能满足老年人的需求,因此,应根据老年旅游市场特征创新旅游产品,特别注重提供安全的老年旅游产品,实行差异化的定价策略,满足不同层次老年人群的需求。

Based on the survey data of the elderly tourism market of some big cities,an empirical research on the elderly tourists＇ market is maken.The results show that the development level of the elder tourism market in China is low,and the existing tourism products market cannot meet the need.Tourism enterprises should create new tourism products based on features of the elderly tourism market,particularly focus on providing safe tourism products for the old tourists.The differential pricing strategy is needed to meet the needs of the old age groups at different levels.