毛绒玩具的“老问题”与“新出路”

New Way-out and Persistent Problems

惟妙惟肖的造型、色彩斑斓的样式、温暖柔软的触感,毛绒玩具这些特点使其为男女老少大批消费者所喜爱。我国作为毛绒玩具的传统生产大国,历史悠久,产业集群度高,生产技艺成熟,产品深受国内外客商青睐。经济危机爆发,严重冲击了我国以外向型为主的毛绒玩具产业。如今两年多过去了,这个行业经历了怎样的涅磐重生?现在又有哪些机遇与挑战?《中外玩具制造》特别策划毛绒玩具专题,从中外市场走势、产品流行趋势、生产经营经验分享等方面报道,以期让业界人士更好把握市场脉搏,从中找到更适合的发展方向。

Vivid appearance,colorful pattern and soft feel make plush toys into favorite items for consumers,despite of ages.As a traditional big country for production of plush toys,China features intensive industrial cluster and developed technique,and its products are warmly received by buyers at home and aboard.Economic crisis has imposed severe impact upon plush industry,which is focused on overseas market.Two years later,what new opportunity and challenge are now facing the trade? TOY INDUSTRY is now share with readers the latest trend on market and products as well asmanaging experience.