摘要
商业模式创新有利于企业在高度竞争的商业时代持续获得盈利。信息技术的进步带动了电子商务的快速发展,娱乐和消费相结合的商业新模式能够帮助企业获得更多的消费者。Swoopo电子商务公司通过创造适度的风险水平,在满足消费者获取商品使用价值的同时,增强消费者的心理感知价值,吸引了众多的消费者参与其中。目前,我国的电子商务发展迅速,市场巨大,并且具备了发展Swoopo商业模式的基本条件:大型网站拥有了较多的会员数量;电子支付手段基本完备;时间充裕但价格敏感的消费者较多。
The innovation of business model propels the continuous profit in the highly developed business age.The development of Information technology leads to the booming of e-business and the new business model combines recreation and consumption,which helps companies attract more customers.Swoopo,while meeting the needs of consumers to get the use value of commodity,has enhanced the perception value of customers and attracted many customers by setting an appropriate level of risk.Electronic commerce is developing fast in China and has a huge market,besides it has the basic conditions to develop the swoopo business model： large websites have millions registered users,electronic payment tool is basically perfect and many users are more sensitive to price than time.
出处
《江苏科技大学学报（社会科学版）》
2010年第3期51-55,共5页
Journal of Jiangsu University of Science and Technology(Social Science Edition)
关键词
电子商务
创新
网络购物
拍卖
商业模式
e-business
innovation
online shopping
auction
business model
