摘要
主要围绕SWOT分析法(SWOT Analysis)、本量利分析(Cost-Volume-Profit Analysis)、波士顿矩阵(BCG Matrix)等产品战略决策理论,采用决策的实战案例与管理理论相结合对企业产品开发进行了分析,并对企业经营战略和产品决策的实施过程做了详尽的阐述。探讨了产品决策理论在实战中实施创新的作用和成果。旨在能对中小企业的产品开发发展有一定的借鉴作用。
Through combination of actual policy case and management theory such as SWOT Analysis,Cost-Volume-Profit Analysis,and BCG Matrix,the auther mainly analyzes product policy and actual innovation for enterprise development and also illuminates how to plan enterprise management strategy and implement product policy in an extremely detailed way.Furthermore,it makes an approach to the effect and outcome of product policy theory in actual innovation.And hope it would be beneficial for small-medium-scale enterprise development.
出处
《机械研究与应用》
2010年第5期140-142,共3页
Mechanical Research & Application
关键词
产品决策理论
企业产品
开发战略
product policy theory
enterprise product
development strategy
